Customers in New Sale
The eTailPet system has useful and easy functionality for working with your customers in New Sale. T
Jul 07, 2026🙋 You can add new customers to your store's records in both the admin area of the eTailPet system and the New Sale page. This article will cover the admin area method. Read on to see how quickly you can add customers for more convenience in transactions!
If you want to learn how to add customers from New Sale, click here to read Customers in New Sale.

To create a new customer in the admin area, go to Customers > New Customer. This will open the Customer Form.

Here is everything you can fill out in the Customer Form and how to save the information:


*Required Items
Q: What fields are required to save a new customer?
A: Just First Name and Last Name. Everything else on the form is optional.
Q: Can I add a Reward ID for a customer without setting anything up first?
A: No. You need to enable a third-party rewards program first, under Content > Configuration > External Rewards Program Name.
Q: What's the difference between Customer Types and Customer Tags?
A: Customer Types can be tied to promotional discounts and price slashes. Customer Tags are just for filtering and grouping customers, they can't be used for discounts.
Q: Can I add more than one pet when creating a new customer?
A: Not during creation, you can only add one pet at this stage. Edit the customer's record afterward to add more.
Q: How do I add a Customer Tag that doesn't already exist?
A: You can't do it from the New Customer form. Open the customer's record after saving, go to Tags, type the new tag, and click Create.
Q: I have a question, but I can't find my answer here. How do I get more assistance?
A: You can ask any question at the number listed here. Contact our support team at (323) 370-0738 for the U.S. and (888) 370-2363 for Canada.
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